Pre-Money Studio
IndexAbout / Jack

The full background behind the practice.

Fifteen years operating growth at AI, healthtech, SaaS, and regulated B2B/B2C platforms. Two companies acquired. One consultancy scaled to $2M ARR and 115+ clients. Here's what that looks like up close — and why I now spend it on decks.

At a glance
15
Years operating
5K → 7M
Largest community scaled
$85M+
Client revenue generated
$27M+
Annualized media managed
140+
Clinical trials supported
2
Companies acquired

Numbers are useful as anchors, not as the case. The case is in the work below — what I was actually doing, who I was doing it for, and what each role taught me about how rounds get raised.

Field record

Five roles, in reverse. What I built, what I learned.

Each entry is a short thesis, the operating record, and the takeaway I now bring into deck work. Read top to bottom for the arc; jump to whichever sector matches yours.
  1. Role 01
    Dec 2022 – Present

    Leal Health

    Chief Marketing Officer · New York, NY

    Took an early-stage AI patient-matching platform from a small B2C community to a category-defining footprint across patients, providers, and pharma — while operating at the seam where clinical credibility meets growth.

    • Scaled the B2C patient community from <5,000 to over 7,000,000 patients.
    • Built the B2B side from zero to 15,000+ HCPs and 0 to 45 advocacy and strategic partners — including the American Cancer Society and the White House Cancer Moonshot.
    • Owned event strategy, branding, posters, speaking, and education for 7× ASCO, 2× AACR, 2× HLTH, plus pharma enterprise partners.
    • Hired and led a full-stack marketing team of 8 across paid media, lifecycle, AI, SEO, and partnerships.
    • Supported 140+ clinical trials across 28 indications; reduced CAC 50%+; lifted product conversion ~600%.
    • Designed and shipped two new enterprise service lines for pharma AOR needs (full-journey attribution; LP/media experimentation), lifting LTV ~15%.
    • Implemented an AI-enabled martech stack across sales and marketing.
    What it taught me
    Regulated, multi-stakeholder markets reward narrative discipline. The deck that wins a pharma partner is the same one that wins a Series B partner — clear ask, credible model, real customers, practiced Q&A.
  2. Role 02
    May 2018 – Mar 2021

    iPharmaTrialsAcquired 2022

    VP of Growth · New York, NY

    Ran omnichannel growth and patient recruitment for a clinical research operator scaling across indications, including regulated substances.

    • Directed $2.5M/yr omnichannel and events programs.
    • Recruited 35,000+ neurology patients per year; supported 11+ studies end-to-end.
    • Launched indication-specific programs including regulated medical substances (e.g. cannabis).
    • Managed 70 legal and physician partnerships; ran the full vendor and freelancer network across three brands.
    • Grew ARR from $22M to $37M; reduced CAC across indication-specific service lines by >60%.
    What it taught me
    Pipeline math is a story discipline before it's a media discipline. If you can't draw the funnel on a napkin, no amount of spend cleans it up.
  3. Role 03
    Feb 2017 – Mar 2021

    Ferus SolutionsAcquired 2020

    Founder & Principal · New York, NY

    Founded and scaled a full-stack growth and marketing consultancy serving healthcare, clinical research, and regulated brands — sold the firm in 2020.

    • Grew the firm from $0 to $2M ARR and 0 to 19 employees.
    • Generated >$85M in attributable revenue for clients.
    • Acquired 115+ customers; managed and directed >$27M in annualized media spend.
    • Generated 500K+ new followers across physician social profiles; acquired 200,000+ patients across a dozen+ medical specialties.
    • Co-authored 6 medical abstracts; supported 15+ research studies across recruitment, retention, and brand strategy.
    • Delivered specialty marketing across highly regulated service lines (cannabis, clinical research).
    What it taught me
    Owning P&L on 115 clients teaches you what a fundraise actually feels like to the operator on the other side. That's the lens I bring to every deck.
  4. Role 04
    Sep 2016 – Jan 2018

    WBMB Baruch College Radio

    Head of Marketing & Music Production · New York, NY

    Ran a 13-person creative and growth team for a NYC broadcast station — first proof that a small group with a clear thesis can move large audiences.

    • Managed a full-stack marketing team (creatives, analyst, web dev, event marketing) and music production departments — 13 people total.
    • Built a new out-of-school partnerships and ad-placement service line, generating $35K ARR.
    • Reached 100,000+ New Yorkers daily across a 4.5-mile broadcast range.
    • Increased booked billables for recording space by 2,000%+.
    • Increased social following by 400% and event attendance by 600% YoY.
    What it taught me
    Constraint is the best creative director. Small budget, fixed range, finite hours — exactly the conditions a pre-seed founder is operating in.
  5. Role 05
    Apr 2012 – Feb 2014

    AnonCloud

    Founder · New York, NY

    Built one of the first crypto-backed, fully anonymous cloud sharing platforms — early hands-on time with Bitcoin, Omnicoin, and Ethereum.

    • Established an industry-first crypto-backed anonymous cloud sharing platform for individuals and businesses.
    • Acquired 700+ paid users; grew total platform activity to 8,200 monthly.
    • Early adopter and operator across emerging crypto rails before the category had a vocabulary.
    What it taught me
    Nobody funds a category that doesn't have a name yet. Naming the bet is half the work — that habit started here.
What's in the toolkit

Operator surface area, turned inward on one job.

Most deck people are designers or storytellers. I'm an operator who happens to write. Below is the surface area I draw on when I rebuild a deck — not as a menu of services, but as the lens behind every slide rewrite.

  • AI strategy & enablement
  • GTM & category design
  • Demand gen & ABM
  • Partnerships
  • Product marketing & positioning
  • CRO / experimentation
  • Paid social, paid media, programmatic
  • Team leadership & exec alignment
  • MarTech & data governance
  • Measurement & forecasting
Why this, now

After fifteen years running growth — two acquisitions, a consultancy of 19, and a CMO seat at a healthtech platform serving millions of patients — the most leveraged hour I spent was almost always with a founder, on a deck, the week before a partner meeting.

Not because the deck was the product. Because the deck was the moment a founder finally said the thing they'd been circling for six months. Once it was on the page, the round moved.

Pre-Money Studio is that hour, on purpose. Two founders a month. Pre-seed through Series A. No design pod, no juniors, no project managers. The operator who's run the funnel is the one rewriting the slide.

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