Decks don't raise rounds. People reading decks raise rounds.
The job is to make the partner reading at 11pm able to repeat your bet at the Monday meeting. Everything else is decoration.
IndexAbout
Ten years of operating, now spent on decks.
Growth operator turned fundraise partner. I run a small practice for founders raising pre-seed through Series A.
Fifteen years operating growth before I started writing decks for a living.
The short version: a CMO seat at an AI healthtech platform serving millions of patients, a consultancy I founded and sold, a VP role at a clinical research operator that was later acquired, and now a small practice writing fundraise decks for founders raising pre-seed through Series A.
The slightly longer version. I started in 2012 building one of the first crypto-backed anonymous cloud platforms — early hands-on time with rails that did not yet have a vocabulary. In 2017 I founded Ferus Solutions, a full-stack growth and marketing consultancy serving regulated healthcare and clinical research brands. We grew it from zero to $2M ARR and 19 people, generated more than $85M in attributable revenue across 115+ clients, and sold the firm in 2020. From there I ran growth at iPharmaTrials (acquired in 2022), taking ARR from $22M to $37M while recruiting 35,000+ neurology patients a year and supporting eleven clinical studies end-to-end. Since late 2022 I've been CMO at Leal Health, where we scaled the patient community from under 5,000 to over 7,000,000, built the B2B side from zero to 15,000+ HCPs, and stood up partnerships with the American Cancer Society and the White House Cancer Moonshot.
Across all of that, the most leveraged hour I spent was almost always with a founder, on a deck, the week before a partner meeting. Not because the deck was the product. Because the deck was the moment the founder finally said the thing they had been circling for six months. Once it was on the page, the round moved.
That is what this is. You bring the deck. I bring fifteen years of operating experience and a habit of asking how a partner will price each slide. We work in your file, in real time, until the slides that matter read the way you wish you had opened with.
I work alone. No design pod, no juniors, no project managers. The person reading your deck is the person rewriting it, on a call with you, in your file. If that doesn't sound like enough leverage, this is not the right practice for you.
Operating background
—Demand gen and ABM
—Lifecycle and retention
—GTM and category design
—Product marketing and positioning
—Partnerships and advocacy
—Investor narrative
—Round sequencing
—AI-enabled martech
Sectors I've operated or written in
AI·Healthtech·Clinical research·Pharma partnerships·B2B SaaS·Vertical SaaS·Marketplaces·Consumer subscription·Regulated categories·Crypto / early web3
Selected CV
A condensed version of where I've worked and what I shipped there. Full bio with role-by-role detail. References and three deck samples available on request.
- 2022 — presentChief Marketing Officer, Leal Health
AI patient-matching platform. Scaled the B2C community from <5K to 7M+ patients; built the B2B side from 0 to 15K+ HCPs and 45 advocacy partners (incl. ACS and the White House Cancer Moonshot). Reduced CAC 50%+, lifted product conversion ~600%, supported 140+ clinical trials across 28 indications.
- 2018 — 2021VP of Growth, iPharmaTrials (acquired 2022)
Directed $2.5M/yr omnichannel programs, recruited 35K+ neurology patients per year, supported 11+ studies. Grew ARR from $22M to $37M; cut CAC across indication-specific service lines by 60%+.
- 2017 — 2021Founder & Principal, Ferus Solutions (acquired 2020)
Founded and scaled a full-stack growth consultancy from $0 to $2M ARR and 19 people. Generated $85M+ in attributable client revenue across 115+ customers; managed $27M+ in annualized media spend; co-authored 6 medical abstracts.
- 2016 — 2018Head of Marketing & Music Production, WBMB
Ran a 13-person creative and growth team for a NYC broadcast station reaching 100K+ daily listeners. Built a new partnerships service line, lifted social following 400% and event attendance 600% YoY.
- 2012 — 2014Founder, AnonCloud
Built one of the first crypto-backed, fully anonymous cloud sharing platforms. Early operator across Bitcoin, Omnicoin, and Ethereum before the category had a vocabulary.
Want the long form? Read the full background →
How I work
I keep a running, anonymized log of every deck I read — what worked, what didn't, and how the round actually closed. That log is the reason I can tell you, in the first call, whether your problem is narrative, sequence, or numbers.
If we end up working together, you will hear me say "what is this slide really arguing" more times than is comfortable. That is the job.
What I believe about this work
Three opinions that shape how I work.
An operator's eye beats a storyteller's.
I've run the numbers. I know which lines a partner will pull on and which ones they won't. That changes what gets onto the slide.
Solo, by choice.
No design pod, no juniors, no project managers. The person reading your deck is the person rewriting it.
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Want to see how I work? Or just send the deck.