Three rounds, written down.
Anonymized at the founders' request. Specifics changed where they had to be, structure and outcomes intact. Each entry walks through what was broken on arrival, what we changed, and what closed.
- N° 01Vertical SaaS · Logistics · Series A
From category fog to category lead.
A profitable logistics SaaS had warm intros and cold rooms. The deck was honest, but it positioned them as a feature in someone else's category. We rewrote the frame, not the product.
Outcome$14M led9 weeks to closeRead the write-up → - N° 02Consumer health · Seed
A clear story for a noisy category.
Two clinical founders, real outcomes data, and a deck that read like a journal article. Investors respected the science and passed on the company. We separated the two.
Outcome$4.2M closed7 weeks to closeRead the write-up → - N° 03Deeptech · Industrial AI · Bridge to Series B
A bridge that didn't feel like one.
Eighteen months post-A, a deeptech team needed twelve more months of runway to hit the milestone that mattered. The existing investors were cautiously in. The new money wasn't biting.
Outcome$6M extension11 weeks to closeRead the write-up →
Yours could be the fourth entry.